Lupine
Project Type: Full Build
Company Stage: Startup
Deliverables: Brand Identity, Pitch Deck, MVP Designs
THE PROJECT
As Head of Product Design at Lupine Care, I led user research, product design, and brand identity for an early-stage startup supporting millennial caregivers navigating the challenges of caring for aging parents.
Key contributions:
Defined the product vision, ensuring the app addressed caregivers’ unique needs.
Led user research, uncovering pain points and shaping the UX strategy.
Designed the mobile app experience, creating intuitive, supportive interfaces.
Developed the brand identity, establishing a cohesive, empathetic visual language.
Designed the pitch deck, helping articulate Lupine Care’s mission and value to investors.
By combining strategy, research, and design, I helped position Lupine Care as a trusted, user-centric platform for caregivers seeking guidance and support.
